We’ve cracked the code on a game-changing program in the brand partnership space—usually reserved for cute beauty and apparel brands, not B2B companies. But hey, we like to do things differently.
While we respect our clients’ privacy and keep their details under wraps, here’s what we can tell you: we’ve partnered with highly technical influencers and industry leaders worldwide to skyrocket free trial opt-ins, lead gen, and conversions. It’s been a wild ride, and we can’t wait to show you the magic we’ve created. Take a peek at these overviews.
YouTube Influencer Campaign Propels Global Software Company to New Heights [Use Case]
Robotics Experts and PCB Designers Amplify Global Software’s Reach, Securing Nearly $11M in Added Revenue
In a strategic move to harness the power of highly technical influencers, including robotics engineers and PCB designers, this global software company launched a groundbreaking YouTube campaign. With compelling endorsements, tutorials, and brand advocacy, the campaign yielded exceptional results: a remarkable 62% surge in free trial completions, adding 9,194 net new potential buyers to the sales pipeline. Additionally, the campaign led to the closure of 1,746 new deals, resulting in an astounding $10,987,702 in added revenue, showcasing the undeniable impact of targeted influencer partnerships in driving business growth and market dominance.
EdTech’s Strategic Collaboration with Influential Brand Partners [Use Case]
Engages High-Volume, Influential Brand Partners in Schools and Libraries
By partnering with influential brand partners within the vast network of 169,000 schools and libraries nationwide, this edtech brand’s visionary program, requiring only a 1% adoption rate and running 2 programs per year, has the potential to generate over $3 million in added revenue while impacting the lives of 101,400 students annually, equipping them with essential entrepreneurial life skills.
Local Furniture Artisan’s Strategic Alliance with Interior Designers [Use Case]
Furniture Craftsman Teams Up with Elite Interior Designers, Projecting $1M+ in Added Revenue
By collaborating with 50 high-end interior designers (only 4%) in luxury markets, each executing 2 projects per year with 2 pieces of furniture per project valued between $2,500 and $5,000, this local furniture artisan anticipates an annual revenue boost ranging from $500,000 to $1,000,000, showcasing the power of strategic partnerships in the realm of luxury home furnishings.
Global Software Giant’s Strategic Alliance with YouTube Career Influencers [Use Case]
Software Leader Partners with YouTube Career Influencers to Bridge the Gap in Product Design Talent
In a visionary move, this global software company is shifting its focus towards strategic partnerships with YouTube career influencers in the realm of career advisement, aiming to not only train more users on their software but also to cultivate a vibrant community that enhances user skills, fosters brand loyalty, and addresses the impending talent gap in product design roles. By nurturing a pool of qualified applicants through this initiative, the company ensures its software remains the gold standard for years to come.
How a Volunteer Committee Sold Out a Theater Performance [Use Case]
Through strategic maneuvers, a volunteer committee achieved remarkable success in selling out over 1,000 seats to a high school theater performance. They secured prime magazine features for the lead cast, partnered with local restaurants for ticket-holder discounts, strategically placed banners in high-traffic areas, and distributed flyers across key community spots. Leveraging local press, they highlighted the talent and dedication of the performers, generating buzz and driving ticket sales.
Revolutionizing Snacking: Influencer Partnerships Propel Sales at Costco [Use Case]
Engaging Influencers to Drive Purchases and Expand Market Presence
In the competitive landscape of consumer packaged goods (CPG), one brand sets its sights on transforming snacking habits. Leveraging influencer partnerships, it aims to ignite conversations and drive purchases of its patent-pending high-protein pretzels at Costco. With 120 Costco locations in Los Angeles and San Diego, the influencer’s task is clear: spark interest among Costco members. The product’s high protein content makes it a hot topic among nurses, dieticians, and healthy lifestyle influencers, who champion its health benefits and integration into high-protein meal options. As influencers drive traffic, Costco experiences repeat purchases and becomes receptive to expanding the product’s presence across more stores.
Driving Market Penetration Through Channel Partnerships in HealthTech [Use Case]
Revolutionizing Healthcare: A Channel Partner Approach for Market Domination
In the dynamic realm of healthtech, one brand with eyes set on transforming healthcare adopts a strategic approach. By teaming up with healthcare marketing agencies, it taps into a vast market of 52,320 private practices across five verticals. Through this collaboration, the company ensures a steady influx of inbound leads. By crafting thought leadership content, it not only addresses the industry’s 900% search volume increase for insights but also solidifies its position as a trusted source of data for the channel partners. This dual strategy drives revenue growth while fostering targeted engagement with key stakeholders.
Big Moves in India: How One Software Giant Turned Future Engineers into Raving Fans [Use Case]
Two Days, 500+ Students, and a Channel Partner Strategy That’s Changing the Game
Here’s how you make a splash. A global software company had its eyes on India and wasn’t about to play small. So, they teamed up with local universities and threw a two-day hardware design workshop at IIIT Hyderabad. Over 500 engineering students showed up, got their hands dirty, and learned to use the company’s cutting-edge tools. By the end, they weren’t just students—they were the newest members of the company’s growing fan club. This isn’t just a win for the students; it’s a major power move for the company, locking down brand love and laying the groundwork for more big things in India.
From Patient Stories to Provider Demand: How We Made Lymphedema Care Personal [Use Case]
When Patients Advocate, Providers Listen
Here’s the thing: over 3 million Americans live with lymphedema, juggling clunky devices that barely fit their lives. This client’s portable, user-friendly medical device changed the game, and we let patients take the lead. They shared how it transformed their routines—on social media, in support groups, and with friends. The buzz? It didn’t just stop with patients. Providers started hearing the same thing over and over: “I want this device.”
Empowering Partners, Growing Markets: How Channel Strategy Drives Women’s Health Innovation [Use Case]
Fueling Provider Conversations with Targeted Marketing Tools
Here’s the reality: private OB/Gyn offices and multi-specialist women’s health clinics in states like PA, NJ, and TX are actively seeking innovative tools to improve patient care. With an average annual revenue opportunity of $10K–$20K per physician, the stakes are high—and the path to conversions is faster than ever, often within 2-4 weeks of an educational demo. To scale, we armed our channel partners with laser-focused marketing materials tailored to their specific geographies and provider needs. The result? More conversations, more device placements, and a growing footprint in the U.S. women’s health market. Because when partners have the right tools, everyone wins.
From AI to ROI [Use Case]
How One Consultancy is Turning Strategy Into $420K
A New AI Tool, 30 Partners, and a Game-Changing Approach to Equity Deals
When this business strategy consultancy launched their new AI tool, they wanted to go all in. They knew it could do more than solve problems—it could reshape how businesses grow and how they grow with them. By mapping a plan to team up with 30 channel partners, they’re aiming to bring 60 companies into their monthly core challenge each month, generating $60K in upfront revenue right out of the gate.
But that’s just step one. With a sharp 10% conversion rate, they’re primed to land 6 new equity deals monthly, each worth a minimum of $60K.
Bottom line? $420K in revenue—and they’re just getting warmed up.
From Conference Chatter to a $300K Pipeline: How One Martech Tool is Making Waves in Healthcare [Use Case]
10 Partners, 407 Health Systems, Endless Growth Potential
This martech company had a clear goal: crack the healthcare system. And after meeting 1,000 potential movers-and-shakers at conferences this year, they weren’t about to let those handshakes and free pens go to waste. So, they aimed to build a referral system. Not a bland, “maybe they’ll call” system—an actual strategy to turn conference buzz into real, revenue-driving connections. Here’s how it’ll play out. Ten referral partners bring in two Health System contacts each month, generating 20 demos monthly. With a modest 25% conversion rate, this translates to five new annual contracts per month, each worth at least $5K. The result? $25K in monthly revenue, or $300K annually, with ample opportunity to land and expand.
